Our Mission

Alcohol is a central part of our lives. We use it in so many ways, to celebrate, to socialise, to relax or just to cope. Although toxic to humans, alcohol is legal, socially acceptable, even encouraged.

In the UK one person every hour dies as a result of alcohol. Alcohol misuse causes mental health problems, liver disease, one of seven forms of cancer, economic difficulties, and so much more. It can affect any one of us, at any age and from any walk of life.

The harm doesn’t end there, because every one of us who drinks too much, is part of a family or a community. The consequences of our drinking causes misery to all. The long term effects of frequent use of emergency services, outcomes of drink driving and unforeseen violence and neglect.

We believe that sufferers have the right to receive high-quality treatment whenever they need it, without shame or stigma.

We believe that those affected by another’s addictive behaviour have the right to receive support and should be involved fully in their loved one’s treatment and recovery.

We will campaign for three key changes…

  •  Increased public understanding about addiction
  • Better policies and regulation
  • More support and better treatment.


The Team